Predicting the next cosmetic trend can be a question of whether to innovate or follow as much as looking at what the industry predicts will be the hot product for 2019.

The obvious winner is sustainability, but that alone is not a product innovation road to travel alone. There are streams to assess from the rise of the indies, to customisation, not to mention the increasing value of focusing on real product development releases for men.

Lets compound this issue with regionalising your brand’s strategy to best meet the markets needs. Its fairly obvious that what works in China wont have the same impact in North America, Australia or Europe. So what’s the solution to rapidly roll out a 2019 product release plan?

New Laboratories has flexible product development platforms to help brands target their needs, and to regionalise their roll out with cost effective formulation and production systems. New Laboratories works closely with our client’s development teams to ensure their brand’s identity is the centre of the process while addressing emerging trends or creating the next product to beat the market. Our approach is to act as an extension of our client’s product development team, providing an impartial, fresh and manufacturing insight.

Our research, formulation and manufacturing capabilities can deliver alternative solutions that could be the answer to your 2019 product of the year. And we can propose directions to take, and use our unique skill sets to cross pollinate hair, skin and makeup products to create innovative products that lead the market.

Looking for ideas of how to make your 2019 product launches a success? Contact us today to discuss your needs.

Anti-pollution is not just for skin care, anymore…. [the trend is to look at all] components to protect hair from environmental concerns.” [https://www.cosmeticsandtoiletries.com/formulating/category/haircare/4-Emerging-Ingredient-Trends-for-Anti-pollution-Hair-Care-492001211.html]

There are hundreds of manufacturers who can produce a shampoo, conditioner or hair care treatment product at a price to suit the client. So what really makes the difference to the consumer, the real end customer? There is a need to look beyond the claim and delve into the concepts of healthy hair and scalp, and active ingredients that promote a detox of the hair and address itchy scalps, circulation and product build up. Depending on your market, this can also include humidity and pollution issues.

At New Laboratories we understand that there is a balance between the texture and feel of shampoos and conditioners and their actual effectiveness of the product to help the brand stand out, and within a budget. We take an innovative research driven approach to hair care, and have developed platforms for our clients to introduce new and market driven hair care products.

The team at New Laboratories works closely with our client’s product development teams to ensure their brand’s identity is the focus of the process.

Our Approach

At New Laboratories, we have over a decade experience from formulation, production and brand development. We understand supply chain verification, the requirements from preservatives to actives for shampoos and conditioners, to create consumer inspired hair care products. With the increasing demand for natural, safe and effective hair care, shampoo and conditioner formulas, we are your expert partner at every step of the process from formulation through to production.

Need to know more? Contact us today to discuss your needs.

“Consumers are increasingly looking to balance their use of products with an environmental conscience, and we’re seeing this demand met by a new wave of products being promoted as ‘waterless’.” [https://www.cosmeticsdesign.com/Article/2016/06/10/Meeting-consumer-demands-for-waterless-products].

New Laboratories has a broad range of development and production capabilities from creating and manufacturing beauty bars that melt at the skin’s temperature to moisturising or deliver the desired effect, through to water free hair care and colour cosmetics lines. Our range of specialty production equipment and knowledge can innovate and morph your product line rapidly, with the added sustainable, environmental and marketing claims of being water free.

Water is a precious resource, and “creating a water-free product can also mean addressing another environmental issue that’s just as important as water conservation: plastics and excess packaging, like pump dispensers.” [https://fashionmagazine.com/beauty/waterless-beauty-products/].

At New Laboratories we work with our clients to innovate their product lines to reflect their brand’s philosophy and take their formulas and quality to the next level. To create your waterless line of cosmetics, hair or makeup, email info@newlabs.com.au

Our Approach

New Laboratories works with you to create value in your investment through our formulation, manufacturing and packaging skills. Our team has years of experience in both formulation, brand creation, and cosmetic manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboartories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

“The premise is simple: Sample-sized beauty and personal care products are value-added ways to impress consumers with your brands. For starters, it introduces new products to potential new consumers, boosting brand visibility. When consumers get to experience a trial-sized amount of product, a bond is instantly forged, acquainting the consumer with the brand and increasing their inclination to purchase a full-sized iteration of the product.” [source: https://www.beautypackaging.com/issues/2017-09-01/view_features/sophisticated-samples-turn-trials-into-sales]

New Laboratories has a dedicated program for our clients to create sampling size products to assist them in driving sales and building consumer engagement. Sampling has been a mainstay of the cosmetic industry for decades, but is not commonly offered by contract manufacturers for their clients either due to machinery limitations to produce small fills, or the simple cost of producing. This has seen the large international brands take over the sampling space, reducing the competitive aspect of this important marketing and sales process.

What makes New Laboratoires different is that we have equipped our Melbourne based manufacturing facilities with equipment to manage small dosing, and designed our production programs to allow our clients to include sampling as a standard option in the production orders for skin care, hair care, makeup and specialty cosmetic lines. We can create mini samples for hot fill products such as lipsticks, cream foundations and concealers, provide mini size powders, and impressive sampling for hair care, skin care and specialty liquids and lotions.

“Sampling does a great job of increasing the odds of developing brand loyalty, especially among Millennials for whom cost can be a barrier to purchase. “Millennials tend to be brand-agnostic and want to experience multiple brands and products before making a full-size product commitment.”  [source: https://www.beautypackaging.com/issues/2017-09-01/view_features/sophisticated-samples-turn-trials-into-sales]

Our Approach

New Laboratories works with you to create value in your investment through our formulation, manufacturing and packaging skills. Our team has years of experience in both formulation, brand creation, and cosmetic manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboartories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

 

 

 

 

 

 

Independent hair care brands seeking a marketing and sales edge to compete with the multinational groups are often restricted in their growth, range offering and customer appeal by the technology and capabilities of their contract manufacturer’s skills, industry insights and understanding.

New Laboratories has many technical hair care solutions, and now offers an advanced bonding/ plex system to protect, strengthen, and repair damaged hair from the effects of coloring. Our research team comprising technical, chemists and hair care professionals has created both salon and retail systems to provide the essential bonding needed, intense conditioning and the moisturizing properties that consumers demand.

The formulations created by New Laboratories combined with our manufacturing systems can incorporate the plex/ bonding system into your shampoos, conditioners, specialty care products and also hair colors. Whether professional in salon use or retail, New Laboratories can work with you to meet your market needs.

Our Approach

At New Laboratories we provide a trend update to our clients to show opportunities and future directions to assist in keeping your brand relevant. Our development and product capabilities offer you multiple choices in textures, shades, and packaging. For more information email New Laboartories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

How do you protect your brand’s investment when working with a contract manufacturer?

With brands sold at huge valuations, its simply about clients taking control of their formulation intellectual property to add value to their brand and to take control of the asset. Not every product needs that IP protection, but when its time to move manufacturers the detail in that formulation and method of manufacturing makes the transition much easier, and gives power and ownership to the brand to ensure the continuity in the quality of their much loved products. And what is the real cost for not taking that step to protect your investment? The day you decide to sell and you have no formulation IP to value your brand which may have a financial impact. This could have been resolved with an original formulation that creates value for the future.

Our Approach

New Laboratories works with you to create value in your investment through our formulation skills, and our team has years of experience in both formulation, brand creation, and manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboratories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

“Cosmetic and personal care carrying vegan claims are definitely on trend these days, highlighted by a daily deluge of new product launches carrying animal-friendly labels, worldwide.”

[Source: https://www.cosmeticsdesign.com/article/2018/09/19/the-rise-and-rise-of-vegan-claims-for-cosmetics]

There has been a deluge of vegan claims, almost a race by brands to get in on the latest trend in this cosmetic category, often with little reference to product quality or even a thorough vetting of the vegan claims. However getting it right is more than a label claim and formulating without beeswax.

At New Laboratories, our team can confidently assist clients seeking a true vegan claim by accessing the detailed knowledge we have of each ingredient to ensure that every aspect of a product claim has been confirmed as being free of any animal by-products, including egg. New laboratories ensures that our supply chain verification skills place your vegan inspired product and claims in the right position to succeed.

Our approach is to not only verify the vegan claim, but to create a product that meets the market needs, from performance, scent, active ingredient claims and textures. Too often we are working with bands to fix common problems in these areas, and this is most commonly associated with formulations being ‘overly natural’ and sacrificing the consumer demand for quality.

New Laboratories also has unique capabilities in formulating, research and manufacturing vegan colour cosmetics, offering our clients a vegan makeup range that provides both colour and performance.

Our Approach

At New Laboratories, we have over a decade experience from formulation, production and brand development. We understand supply chain verification, the requirements from preservatives to colourants, to create wearable and performance inspired vegan products. With the increasing demand for natural, safe, vegan and organic formulas, we are your expert partner at every step of the process from formulation through to production.

Need to know more? Contact us today to discuss your needs.

 

GCI magazine May 2018 highlighted the 4 hottest trends in the multi billion dollar colour cosmetics sector:

“Color cosmetics are expected to reach $48.3 billion in 2018, up 6% from $45.5 billion in 2017, according to new research from Mintel.  Charlotte Libby, Mintel’s global color cosmetics analyst, shared the macro-trends within the category that are helping to boost sales.

4 Trends Helping Color Cosmetics Grow

“VLOG ME BEAUTIFUL”

  • 41% of Chinese color cosmetics users are influenced by celebrity beauty bloggers and vloggers to buy products.
  • 31% of German make-up users aged 16-24 wear make-up to feel trendy.
  • 66% of U.K. women aged 16-24 say it’s easy to learn new beauty techniques from the internet.

Libby explained, “The success of influencers has shown that people buy the personality, and not simply the products. It has become more important for brands to have a personality, to showcase their founders, and tell their story to be relatable for consumers. Social media gives brands a way to give customers behind-the-scenes access to their culture.

“As fashions change, new ‘selfie-friendly’ zones of the face are receiving more attention. Eye makeup is moving away from the lids, with the brow bone and inner eye corners growing in popularity as focus points for bright and bold colors. Meanwhile, the Youtube-born ‘boy beat’ complexion trend is catching on, encouraging make-up users to switch to sheer bases and embrace so-called flaws such as freckles, pigmentation or dark circles.”

SUSTAINABILITY SEEKERS

  • 66% of U.​K. female beauty buyers aged 16-24 want retailers to give them more information about which beauty products are environm­entally-friendly.
  • 24% of Italian women have bought natural and organic makeup in the past year.

Libby said, “The beauty industry’s shift towards natural and organic products will have a unique impact on color cosmetics, leading to increased attention on product origin and quality of ingredients. Brands will be expected to demonstrate their ethical policies and consideration of resources and alternatives. For instance, many glitters found in color cosmetics contain non-biodegradable micropla­stics. As consumer awareness around the negatives of microplastics grows, glitter in makeup will be subject to more scrutiny.

“Consumers are drawn to brands that act responsibly. Attempting to reduce the carbon footprint by tackling waste is an area in which color cosmetics brands can innovate. Alternative materials like bamboo, coconut husk and rice bran have been a growing trend in packaging. As well as appealing to consumers looking for environm­entally-friendly products, they have the added benefit of standing out on the shelves where plastic and glass is the norm.”

TRANSPARENCY IS TOPS

  • 34% of Brazilian Millennials aged 19-35 say they prefer to buy from brands that support social causes.
  • 39% of U.S. women aged 18-34 think brands that support charities are trying to make themselves look better.

Libby continued by saying, “As global politics becomes more divisive, consumers want to be sure the companies and brands they buy from aligning with their personal views. As a result, an increasing number of brands are making their political views known and embarking on more action-led initiatives, such as charitable donations. This trend is expected to become more prevalent in 2018. Rather than just offering products, brands need to offer a way to support the world.

“While younger audiences are most likely to seek out brands that align with their beliefs and values, they can also be the most cynical, fearing charitable brands are disingenuous. Consumers need confirmation that this is a genuine positioning. Hence, a strategy involving charitable donations needs to be long-term and treated appropri­ately, becoming part of the core business of the company.”

WHEN MAKEUP MET SKIN CARE

  • 67% of Chinese women want to minimize makeup steps.
  • 41% of U.S. female beauty buyers would be interested in multi-purpose beauty products.
  • 41% of French women think that the environment (eg pollution, cold weather) affects the appearance of the skin.

Libby added, “As consumer demand for makeup with skincare benefits increases, there is more opportunity for brands to develop hybridization between categories. As part of growing concerns about pollution, face makeup can act as another layer of protection. Hence, it is important that color cosmetics incorporate skincare benefits such as hydration and UV protection. Probiotics also have a chance to grow; a prominent trend in skincare,  connecting good bacteria to healthy skin, they are increasingly being used in color cosmetics too.”

[ref: https://www.gcimagazine.com/marketstrends/segments/cosmetics/The-4-Hottest-Trends-in-Color-Cosmetics–482004181.html]

Our Approach

At New Laboratories we provide a trend update to our clients to show opportunities and future directions to assist in keeping your brand relevant. Our development and product capabilities offer you multiple choices in textures, shades, and packaging.

New Laboratories has extensive experience in formulating and manufacturing natural and organic cosmetics. In fact we are one of the longest standing manufacturer’s in Australia who have both the production and formulating skills in organics, with an extensive range of choices to meet your needs. Whether its clean beauty/ natural or certified ACO COSMOS, we have a solution to meet your brand’s needs.

Our Unique Production & Formulating Capabilities

Our company has a unique set of production skills in organics. We were the first company globally to create an organic pressed powder and are still one of the few cosmetic manufacturer’s who have the capabilities in colour cosmetics to produce real organic products. New Laboratories is certified for the Contract manufacturing of cosmetics by ACO COSMOS [certificate #12963], and can formulate and manufacture both COSMOS certified Organic and Natural skin care, hair care, makeup, baby care, body care and specialty lines.

We can assist you from:

  • Formulations
  • Documentation
  • Raw Material Sourcing
  • Production
  • Labeling
  • Marketing Advice
  • Packaging

Organics on the Rise

Beauty Packaging Magazine in 2018 highlighted the growth in the natural/organic cosmetics sector.

“The strong demand for natural and organic personal care products continues. According to the latest market study released by Technavio, the global market is projected to grow to $17.63 billion by 2021, at a CAGR of nearly 10% over the forecast period.

This research report titled ‘Global Natural and Organic Personal Care Products Market 2017-2021’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.

Natural and organic personal care products are manufactured with the usage of plants as main ingredients, which have been grown organically without adding chemicals or pesticides. The growing interest in chemical-free products, along with the increasing disposable income and rising standards of living in developing economies is fueling the demand for natural and organic personal care products.

According to the report, the top three revenue-generating product segments in the global natural and organic personal care products market are skincare, hair care, and color cosmetics.

“The skin care products segment occupied nearly a third of the natural and organic personal care products market in 2016, establishing itself as the leading segment of the global market,” says Brijesh Kumar Choubey, a lead analyst at Technavio for cosmetics and toiletry research. ” [reference: https://www.beautypackaging.com/contents/view_breaking-news/2018-02-15/natural-and-organic-products-in-high-demand/42032]

Our Approach

At New Laboratories, we have over a decade experience in the natural/organic sector, from formulation, production and brand development. We understand supply chain verification, the requirements from preservatives to colourants, and the range of requirements from certification bodies. With the increasing demand for natural, safe, vegan and organic formulas, we are your expert partner at every step of the process from formulation through to production. Read our FAQ’s for more information 

Want to design a new product a formulation that is aligned with your brand? Looking to create an innovative cosmetic formula that reflects your brand’s philosophy and marketing? New Laboratories has a skilled team of experts that can assist you to reach your goals.

There are advantages to custom formulations. The number reason is that it could give you’re an edge in sales, with textures, active ingredients, colours that can deliver brand presence. The other key advantage is that is provides you with the IP, your intellectual property that you own, which if you sell your brand in the future, this can add value to your sale.

However above all we recommend looking at the costs vs the rewards to see what best suits you.

At New Laboratories we understand both sides the issue, and are happy to provide our opinion. If custom is not right for you, you have the confidence that our existing high quality formulations can be modified to suit your needs, and deliver the quality you expect.

To learn more about how we can assist you in creating value for your brand, email or call to confidentially discuss your project.