Monthly Archives: December 2018

Predicting the next cosmetic trend can be a question of whether to innovate or follow as much as looking at what the industry predicts will be the hot product for 2019.

The obvious winner is sustainability, but that alone is not a product innovation road to travel alone. There are streams to assess from the rise of the indies, to customisation, not to mention the increasing value of focusing on real product development releases for men.

Lets compound this issue with regionalising your brand’s strategy to best meet the markets needs. Its fairly obvious that what works in China wont have the same impact in North America, Australia or Europe. So what’s the solution to rapidly roll out a 2019 product release plan?

New Laboratories has flexible product development platforms to help brands target their needs, and to regionalise their roll out with cost effective formulation and production systems. New Laboratories works closely with our client’s development teams to ensure their brand’s identity is the centre of the process while addressing emerging trends or creating the next product to beat the market. Our approach is to act as an extension of our client’s product development team, providing an impartial, fresh and manufacturing insight.

Our research, formulation and manufacturing capabilities can deliver alternative solutions that could be the answer to your 2019 product of the year. And we can propose directions to take, and use our unique skill sets to cross pollinate hair, skin and makeup products to create innovative products that lead the market.

Looking for ideas of how to make your 2019 product launches a success? Contact us today to discuss your needs.

Anti-pollution is not just for skin care, anymore…. [the trend is to look at all] components to protect hair from environmental concerns.” [https://www.cosmeticsandtoiletries.com/formulating/category/haircare/4-Emerging-Ingredient-Trends-for-Anti-pollution-Hair-Care-492001211.html]

There are hundreds of manufacturers who can produce a shampoo, conditioner or hair care treatment product at a price to suit the client. So what really makes the difference to the consumer, the real end customer? There is a need to look beyond the claim and delve into the concepts of healthy hair and scalp, and active ingredients that promote a detox of the hair and address itchy scalps, circulation and product build up. Depending on your market, this can also include humidity and pollution issues.

At New Laboratories we understand that there is a balance between the texture and feel of shampoos and conditioners and their actual effectiveness of the product to help the brand stand out, and within a budget. We take an innovative research driven approach to hair care, and have developed platforms for our clients to introduce new and market driven hair care products.

The team at New Laboratories works closely with our client’s product development teams to ensure their brand’s identity is the focus of the process.

Our Approach

At New Laboratories, we have over a decade experience from formulation, production and brand development. We understand supply chain verification, the requirements from preservatives to actives for shampoos and conditioners, to create consumer inspired hair care products. With the increasing demand for natural, safe and effective hair care, shampoo and conditioner formulas, we are your expert partner at every step of the process from formulation through to production.

Need to know more? Contact us today to discuss your needs.

“Consumers are increasingly looking to balance their use of products with an environmental conscience, and we’re seeing this demand met by a new wave of products being promoted as ‘waterless’.” [https://www.cosmeticsdesign.com/Article/2016/06/10/Meeting-consumer-demands-for-waterless-products].

New Laboratories has a broad range of development and production capabilities from creating and manufacturing beauty bars that melt at the skin’s temperature to moisturising or deliver the desired effect, through to water free hair care and colour cosmetics lines. Our range of specialty production equipment and knowledge can innovate and morph your product line rapidly, with the added sustainable, environmental and marketing claims of being water free.

Water is a precious resource, and “creating a water-free product can also mean addressing another environmental issue that’s just as important as water conservation: plastics and excess packaging, like pump dispensers.” [https://fashionmagazine.com/beauty/waterless-beauty-products/].

At New Laboratories we work with our clients to innovate their product lines to reflect their brand’s philosophy and take their formulas and quality to the next level. To create your waterless line of cosmetics, hair or makeup, email info@newlabs.com.au

Our Approach

New Laboratories works with you to create value in your investment through our formulation, manufacturing and packaging skills. Our team has years of experience in both formulation, brand creation, and cosmetic manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboartories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

“The premise is simple: Sample-sized beauty and personal care products are value-added ways to impress consumers with your brands. For starters, it introduces new products to potential new consumers, boosting brand visibility. When consumers get to experience a trial-sized amount of product, a bond is instantly forged, acquainting the consumer with the brand and increasing their inclination to purchase a full-sized iteration of the product.” [source: https://www.beautypackaging.com/issues/2017-09-01/view_features/sophisticated-samples-turn-trials-into-sales]

New Laboratories has a dedicated program for our clients to create sampling size products to assist them in driving sales and building consumer engagement. Sampling has been a mainstay of the cosmetic industry for decades, but is not commonly offered by contract manufacturers for their clients either due to machinery limitations to produce small fills, or the simple cost of producing. This has seen the large international brands take over the sampling space, reducing the competitive aspect of this important marketing and sales process.

What makes New Laboratoires different is that we have equipped our Melbourne based manufacturing facilities with equipment to manage small dosing, and designed our production programs to allow our clients to include sampling as a standard option in the production orders for skin care, hair care, makeup and specialty cosmetic lines. We can create mini samples for hot fill products such as lipsticks, cream foundations and concealers, provide mini size powders, and impressive sampling for hair care, skin care and specialty liquids and lotions.

“Sampling does a great job of increasing the odds of developing brand loyalty, especially among Millennials for whom cost can be a barrier to purchase. “Millennials tend to be brand-agnostic and want to experience multiple brands and products before making a full-size product commitment.”  [source: https://www.beautypackaging.com/issues/2017-09-01/view_features/sophisticated-samples-turn-trials-into-sales]

Our Approach

New Laboratories works with you to create value in your investment through our formulation, manufacturing and packaging skills. Our team has years of experience in both formulation, brand creation, and cosmetic manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboartories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

 

 

 

 

 

 

Independent hair care brands seeking a marketing and sales edge to compete with the multinational groups are often restricted in their growth, range offering and customer appeal by the technology and capabilities of their contract manufacturer’s skills, industry insights and understanding.

New Laboratories has many technical hair care solutions, and now offers an advanced bonding/ plex system to protect, strengthen, and repair damaged hair from the effects of coloring. Our research team comprising technical, chemists and hair care professionals has created both salon and retail systems to provide the essential bonding needed, intense conditioning and the moisturizing properties that consumers demand.

The formulations created by New Laboratories combined with our manufacturing systems can incorporate the plex/ bonding system into your shampoos, conditioners, specialty care products and also hair colors. Whether professional in salon use or retail, New Laboratories can work with you to meet your market needs.

Our Approach

At New Laboratories we provide a trend update to our clients to show opportunities and future directions to assist in keeping your brand relevant. Our development and product capabilities offer you multiple choices in textures, shades, and packaging. For more information email New Laboartories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

How do you protect your brand’s investment when working with a contract manufacturer?

With brands sold at huge valuations, its simply about clients taking control of their formulation intellectual property to add value to their brand and to take control of the asset. Not every product needs that IP protection, but when its time to move manufacturers the detail in that formulation and method of manufacturing makes the transition much easier, and gives power and ownership to the brand to ensure the continuity in the quality of their much loved products. And what is the real cost for not taking that step to protect your investment? The day you decide to sell and you have no formulation IP to value your brand which may have a financial impact. This could have been resolved with an original formulation that creates value for the future.

Our Approach

New Laboratories works with you to create value in your investment through our formulation skills, and our team has years of experience in both formulation, brand creation, and manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboratories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.