There is a story behind every amazing brand, with fame not being a guarantee of success. There is clearly a combination of many factors for the success of Kylie Jenner Cosmetics, including proven and targeted formulations, and well executed manufacturing.

This article from Econsultancy provides a small insight into the sheer scale and processes the Kylie Jenner brand employs to drive their success. For an “..empire [that] consists of just seven full-time and five part-time employees,” with manufacturing and packaging outsourced, its more than interesting to note that according to Forbes Magazine, Kylie Jenner is “the youngest-ever self-made billionaire, reaching a ten-figure fortune at a younger age than even Mark Zuckerberg.” 

For established and emerging brands, there are many takeaways from the Kylie Jenner success story. One key message is to surround yourself with organisations that can support your journey and add value to your success. Behind Kylie’s brand are a team of formulators and a manufacturer who have the skills to deliver, build scale and innovate, which cannot be underscored.

For more information on how New Laboratories can assist and add value to your brand’s journey and success email


“A 2018 report by Beauty Monitor and Celebrity Intelligence noted that 86% of brand marketers believe customized beauty solutions will be important to the success of their business in five years’ time.” []

However when it comes to personalisation of products and beauty regimes, how personal can you get and whats the driver? Drivers are coming mainly from “the rising influence of Gen Z, because Gen Zers seek to be unique and want to be catered to as individuals [,and] the call for greater diversity in beauty, which of course benefits cosmetics that cater to a wide range of skin needs and skin tones.” []. Personalisation can come from access to specialists whether in store or online with brands such as Pure & Mine providing a good example of how to execute the strategy.

The other strategy calls for brands to harness technology and develop bespoke systems to deliver real product personalisation, which can be achieved with some well thought through processes and engineering. Creating dozens if not hundreds of variations of a single cosmetic product can be achieved with intelligent formulation, manufacturing and delivery systems, such as Function of Beauty and Prose.

To find out more about our different approaches to the personalisation trend, contact New Laboratories to discover how we can create a bespoke system for your brand. Email

“When L’Oreal said last year it no longer wanted to be the number one beauty firm in the world, but “the number one beauty tech company”, it was clear things in the industry had changed.” []

Technology can deliver personalisation in ways that the traditional cosmetic counter cannot, and with consumers demanding more custom and specific results, the drive for technology solutions is the next logical step. From custom makeup solutions with infinite possibilities a traditional retail model cant address, through to exact skin care matches delivered with pin point accuracy,  the case to blend technology and beauty has become both relevant and accessible.

“According to market research firm Mintel, demand for personalised cosmetics is growing fast. Nearly half of consumers like the idea that a beauty product is personalised especially for them, and a third think such products give better results.” []

Unique and market driven new product development will be essential to how a brand executes their technology driven solutions. Formulation R&D will require clear synergies with the brand’s technology adding an essential layer to the success in migrating to a successful beauty tech company.

Our Approach

New Laboratories we continually research the latest trends in the cosmetics category, and will work with you to create value in your investment through our cosmetic formulation and manufacturing skills. Our team has years of experience in both cosmetic formulation, brand creation, and manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboratories at

Need to know more? Contact us today to discuss your needs.



New Laboratories has one of the most extensive colour cosmetic – makeup manufacturing and formulating facilities in Australia, with volume capacity of 8000+ units per hour across our production areas. Our team has extensive colour formulation and production experience, and we take a collaborative approach to ensure our client’s briefs are achieved on time.

Colourful Solutions

New Laboratories doesnt have a one solution fits all approach. We look at your requirements with a 360 view to your current needs and the future of the relationship. New Laboratories research, formulation and manufacturing capabilities can be the solution to your colour cosmetics project.  Contact us today to discuss your needs.

Disrupt or Innovate

Fast Fashion created the template to meet rapidly changing consumer demands and trends, with major retail disruptors like H&M and Zara leading the way. When a disruptive market challenges your accepted relationships, the momentum of change requires you to reset and focus on your future direction or risk meeting the consumer demands for fast beauty.

“The concept is about more than speed — it marries fast beauty with masstige, and aims to quickly bring quality, affordable, on-trend products to market. ……. E.l.f. Cosmetics launched with a similar thesis in 2004 — and there are also ColourPop and Winky Lux, both of which excel in speed to market.”[ ]

A Challenge to the Status Quo

The news is that the shift to fast beauty challenges organisations to shift their focus from internal to external product development. Working closely with manufacturers with the specific skill sets to execute both rapid product development and manufacturing is vital to ensure product quality isn’t compromised.

The fast beauty process has taken off with ‘aware and dynamic’ manufacturer’s having advanced development projects in play awaiting for them to be commercialized by brands who have the volume to take it to market. It can be often the case of a brand seeking out a concept and saying ” We’ll take that.” Finally fast beauty disruptors do not necessarily have to be innovators. “Disruptors are innovators, but not all innovators are disruptors.” []

A Manufacturing Partner with Capabilities

At New Laboratories we understand what fast beauty is all about. We work with our clients to show rapid opportunities and future directions to assist in keeping your brand relevant and fresh. Our development, experience and product capabilities offers you multiple choices in formulas, textures, shades, and packaging. For more information email New Laboratories at

Need to know more? Contact us today to discuss your needs.

According to Ecovia Intelligence, in 2019 there will be an acceleration in natural and organic cosmetic launches globally, and in particular the Asia-Pacific region. Ethical, clean, organic and sustainable brands will lead the way.

However as consumer become more savvy, especially millennials who “are already some of the most avid buyers of natural & organic products; they will wield greater influence as their spending power continues to rise” []. This will necessitate the need to show your credentials to become more relevant to your markets. Backing up claims in your product development should ensure you are ahead of the competition, however ingredient claims without performance, stability and evidence could ring a hollow message.

New Laboratories is a COSMOS certified cosmetic contract manufacturer [ACO COSMOS Certificate #12963], and can assist you with both formulation development and manufacturing. With over 10 years experience in organic and natural cosmetic product development and manufacturing, we have unique capabilities including natural and organic makeup, skin care, hair care, body care and baby care. Uniquely our team has development skills in certified organic and natural makeup and the use of pigments in skin and body care.

For more information email New Laboratories:


GCI magazine May 2018 highlighted the 4 hottest trends in the multi billion dollar colour cosmetics sector:

“Color cosmetics are expected to reach $48.3 billion in 2018, up 6% from $45.5 billion in 2017, according to new research from Mintel. Charlotte Libby, Mintel’s global color cosmetics analyst, shared the macro-trends within the category that are helping to boost sales.

4 Trends Helping Color Cosmetics Grow


  • 41% of Chinese color cosmetics users are influenced by celebrity beauty bloggers and vloggers to buy products.
  • 31% of German make-up users aged 16-24 wear make-up to feel trendy.
  • 66% of U.K. women aged 16-24 say it’s easy to learn new beauty techniques from the internet.

Libby explained, “The success of influencers has shown that people buy the personality, and not simply the products. It has become more important for brands to have a personality, to showcase their founders, and tell their story to be relatable for consumers. Social media gives brands a way to give customers behind-the-scenes access to their culture.

“As fashions change, new ‘selfie-friendly’ zones of the face are receiving more attention. Eye makeup is moving away from the lids, with the brow bone and inner eye corners growing in popularity as focus points for bright and bold colors. Meanwhile, the Youtube-born ‘boy beat’ complexion trend is catching on, encouraging make-up users to switch to sheer bases and embrace so-called flaws such as freckles, pigmentation or dark circles.”


  • 66% of U. K. female beauty buyers aged 16-24 want retailers to give them more information about which beauty products are environm­entally-friendly.
  • 24% of Italian women have bought natural and organic makeup in the past year.

Libby said, “The beauty industry’s shift towards natural and organic products will have a unique impact on color cosmetics, leading to increased attention on product origin and quality of ingredients. Brands will be expected to demonstrate their ethical policies and consideration of resources and alternatives. For instance, many glitters found in color cosmetics contain non-biodegradable micropla­stics. As consumer awareness around the negatives of microplastics grows, glitter in makeup will be subject to more scrutiny.

“Consumers are drawn to brands that act responsibly. Attempting to reduce the carbon footprint by tackling waste is an area in which color cosmetics brands can innovate. Alternative materials like bamboo, coconut husk and rice bran have been a growing trend in packaging. As well as appealing to consumers looking for environm­entally-friendly products, they have the added benefit of standing out on the shelves where plastic and glass is the norm.”


  • 34% of Brazilian Millennials aged 19-35 say they prefer to buy from brands that support social causes.
  • 39% of U.S. women aged 18-34 think brands that support charities are trying to make themselves look better.

Libby continued by saying, “As global politics becomes more divisive, consumers want to be sure the companies and brands they buy from aligning with their personal views. As a result, an increasing number of brands are making their political views known and embarking on more action-led initiatives, such as charitable donations. This trend is expected to become more prevalent in 2018. Rather than just offering products, brands need to offer a way to support the world.

“While younger audiences are most likely to seek out brands that align with their beliefs and values, they can also be the most cynical, fearing charitable brands are disingenuous. Consumers need confirmation that this is a genuine positioning. Hence, a strategy involving charitable donations needs to be long-term and treated appropri­ately, becoming part of the core business of the company.”


  • 67% of Chinese women want to minimize makeup steps.
  • 41% of U.S. female beauty buyers would be interested in multi-purpose beauty products.
  • 41% of French women think that the environment (eg pollution, cold weather) affects the appearance of the skin.

Libby added, “As consumer demand for makeup with skincare benefits increases, there is more opportunity for brands to develop hybridization between categories. As part of growing concerns about pollution, face makeup can act as another layer of protection. Hence, it is important that color cosmetics incorporate skincare benefits such as hydration and UV protection. Probiotics also have a chance to grow; a prominent trend in skincare, connecting good bacteria to healthy skin, they are increasingly being used in color cosmetics too.”


Our Approach

At New Laboratories we provide a trend update to our clients to show opportunities and future directions to assist in keeping your brand relevant. Our development and product capabilities offer you multiple choices in textures, shades, and packaging. For more information email

Beauty News | Creating Strategic Alliances in Cosmetic Manufacturing

Creating a strategic alliance with your contract cosmetic manufacturer could be one of the most important decisions you can make. Finding the right fit with your manufacturer should be more than just about the price or promise. Strategic, operational and financial elements should be critical concerns before you take step in committing to a cosmetic manufacturer. Consider it like a marriage.

Strategic Fit

Does the contractor share your strategy and long term vision? While outsourcing allows you to focus on your business, sales and market development, a contractor who doesn’t have the ability to meet your volume demands now and as you grow and expand, can send your business backwards quickly. Critical issues to evaluate when looking at the right ‘fit’ is lead times for production, capabilities, their flexibility when your demand ramps up, and how they see you as part of their business.

Operational Fit

Does your manufacturer have the operational capabilities to develop and produce your products? There is no one size fits all clients model. If you have a tinted product, does the contractor have colour matching skills and colour cosmetic manufacturing facilities to ensure firstly quality and then consistent colour matching batch to batch. When your production is delayed due to poor planning by the manufacturer, and you have no stock to supply your retailers, the operation fit will be a key element to reflect upon. A good manufacturer will pass on projects where they don’t have the skills,  ability to deliver or manufacturing equipment to meet your project standards, timelines and quality.

Financial Fit

Production and development costs are an important factor consider, but not the only factor. Are you benchmarking the same quality, delivery times and outcomes from one quotation to the next? Think strategic and operational issues. When you have poor quality or consumer complaints/returns, small difference in quotations will pale into insignificance. Is the ‘made in’ element an important aspect of your marketing? Costs will vary based on the complexity, quality outcomes demanded and country where the product is produced. Understanding your financial model is critical to your brand’s success.

Time for a Change?

New Laboratories doesnt have a one solution fits all approach. We look at your requirements with a 360 view to your current needs and the future of the relationship. New Laboratories research, formulation and manufacturing capabilities maybe the right fit for your brand.  Contact us today to discuss your needs.

“In April last year, Iceland supermarkets announced they would be removing palm oil from all their own-brand products citing the devastating effects this oil has on the environment.” [].

The motivation could be the questions related to the RSPO sources of palm oil or the need to be seen taking action on the rising issues in sustainability. Australia’s ABC News reported that “Environmental, social and economic performance between certified and non-certified plantations in Indonesian Borneo were compared by University of Queensland (UQ) researchers, including lead author Courtney Morgans, who commented that “We found no significant evidence to suggest RSPO was better in achieving any of those metrics compared to non-certified plantations.” []

What does this mean for cosmetic brands? RSPO has been the go to choice for ingredients where palm is present, and can serve as a key marketing point to differentiate your brand. On the other hand going palm free has its formulating challenges to achieve the outcomes that both the brand and consumers demand.

New Laboratories can provide both RSPO and palm oil free solutions for brands committed to sustainability. New Laboratories has developed a palm free ingredient sourcing pipeline, and developed palm oil free product development platforms to create commercially and consumer responsive products that meet both the consumer demands, whilst delivering production within budget.

For more information email

Our Approach

At New Laboratories, we have over a decade experience from formulation, production and brand development. We understand supply chain verification, the requirements from preservatives to colourants, to create wearable and performance inspired sustainable products. With the increasing demand for natural and sustainable skin care formulas, we are your expert partner at every step of the process from formulation through to production.

Need to know more? Contact us today to discuss your needs.

“Anti-pollution is not just for skin care, anymore…. [the trend is to look at all] components to protect hair from environmental concerns.” []

There are hundreds of manufacturers who can produce a shampoo, conditioner or hair care treatment product at a price to suit the client. So what really makes the difference to the consumer, the real end customer? There is a need to look beyond the claim and delve into the concepts of healthy hair and scalp, and active ingredients that promote a detox of the hair and address itchy scalps, circulation and product build up. Depending on your market, this can also include humidity and pollution issues.

At New Laboratories we understand that there is a balance between the texture and feel of shampoos and conditioners and their actual effectiveness of the product to help the brand stand out, and within a budget.  We take an innovative consumer research driven approach to hair care, and have developed platforms for our clients to introduce new and market driven hair care products.

The team at New Laboratories works closely with our client’s product development teams to ensure their brand’s identity is the focus of the process.

Our Approach

At New Laboratories, we have over a decade experience from formulation, production and brand development. We understand supply chain verification, the requirements from preservatives to actives for shampoos and conditioners, to create consumer inspired hair care products. With the increasing demand for natural, safe and effective hair care, shampoo and conditioner formulas, we are your expert partner at every step of the process from formulation through to production.

Need to know more? Contact us today to discuss your needs.