Monthly Archives: January 2019

The idea of bringing a product to market in short time frames can run counter to ingrained quality and research processes, and accepted time lines. However meeting rapidly changing market demands, means rethinking how R&D is executed, adopting fast beauty, and partnering with manufacturers that can deliver on time. A disruptive market challenges accepted relationships, and requires a reset and focus on your future direction.

“The concept is about more than speed — it marries fast beauty with masstige, and aims to quickly bring quality, affordable, on-trend products to market. ……. E.l.f. Cosmetics launched with a similar thesis in 2004 — and there are also ColourPop and Winky Lux, both of which excel in speed to market.” [https://wwd.com/beauty-industry-news/beauty-features/fast-beauty-new-business-models-cause-industry-wide-shift-1202648539/]

A Challenge to the Status Quo

The news is that the shift to fast beauty challenges organisations to shift their focus from internal to external product development. Working closely with manufacturers with the specific skill sets to execute both rapid product development and manufacturing is vital to ensure product quality isn’t compromised.

The fast beauty process has taken off with ‘aware and dynamic’ manufacturer’s having advanced development projects in play awaiting for them to be commercialized by brands who have the volume to take it to market. It can be often the case of a brand seeking out a concept and saying ” We’ll take that.”

Disruptive Beauty

Just as the fashion sector has led the way with a rapid to market approach, “[in] the last decade the mass-market for fashion has become increasingly competitive with a raft of new players selling online faster and with greater service.” [https://www.businessoffashion.com/articles/intelligence/fast-fashion-slow-to-e-commerce]. Its logical that fast beauty has the potential to disrupt the beauty and hair care sectors, and brands that embrace now can be in a position to lead the market, not chase it.

A Manufacturing Partner with Capabilities

At New Laboratories we understand what fast beauty is all about. We work with our clients to show rapid opportunities and future directions to assist in keeping your brand relevant and fresh. Our development, experience and product capabilities offers you multiple choices in formulas, textures, shades, and packaging. For more information email New Laboratories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

 

“The beauty industry has been on a tear for years. There are some submarkets that are exceptions, like the mass beauty markets, but overall the business of beauty continues to defy gravity. Even multibrand stores, which in other consumer sectors have a questionable future, are performing.” [https://www.forbes.com/sites/richardkestenbaum/2018/09/09/beauty-industry-biggest-trends-skin-care-loreal-shiseido-lauder/#42e82a796982]

The Cosmetic industry continues to defy consumer trends with both growth in on and off line stores, inspired by the consumer’s journey of discovery, new indie brands and the acquisition of brands by the majors. The big takeaway from Forbes article ‘The Biggest Trends In The Beauty Industry’ is that there is clearly room for growth and innovation. To read more visit the Forbes article here.

However to take advantage of these trends, its vital that brands work with an innovative and quality driven manufacturer that will enable the brand to take advantage of the fast paced selling environment and be on step ahead of the competition. New Laboratories takes a collaborative approach to client relationships, researching and developing formulations and production methods to help our clients build and innovate their brands.

Our Approach

New Laboratories we continually research cosmetics category and will work with you to create value in your investment through our cosmetic formulation and manufacturing skills. Our team has years of experience in both cosmetic formulation, brand creation, and manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboratories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

“The athleisure trend in the personal care sector is not entirely unprecedented, as waterproof cosmetic
products and non-comedogenic formulations have existed for quite some time within the market.
However, its current momentum is largely being driven by industry players that are displaying meticulous
attention to the specific needs of the active consumer during every aspect of their workout routine.” [https://www.cosmeticsdesign-europe.com/Article/2018/03/13/Athleisure-and-beauty-how-to-tap-into-the-trend]

Athleisure has been overlooked as a trend, however active lifestyle orientated products are quickly becoming a mainstream fixture, with this category being left open to niche brands to take ownership. Consider post work out hydrating mists and moisturisers to cater to consumers who associate their skin care needs in the same way as they view drinks that replenish essential electrolytes after exercise.

However the category goes beyond hydration to cover smudge proof makeup to reflect the consumers ease of use needs, and hair care products that make their on the go lifestyle manageable.

Its not just about getting in on a trend, its understanding the consumer and their needs, and creating purposeful products that are custom formulated to target the specific active lifestyle needs.

Our Approach

New Laboratories we have researched the Athleisure cosmetics category and will work with you to create value in your investment through our cosmetic formulation and manufacturing skills. Our team has years of experience in both cosmetic formulation, brand creation, and manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboratories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.