Predicting the next cosmetic trend can be a question of whether to innovate or follow as much as looking at what the industry predicts will be the hot product.
While sustainability is viewed as top of the list, technology is trending at #1. [https://bit.ly/2V0TSNv]. Meeting the market needs is about understanding your clients needs, with the Athleisure trend proving to be a sector that brands can clearly target “Millennials proved to be most actively engaged with the athleisure trend in personal care, with over 37 per cent stating to be interested in and actively buying beauty and grooming products specifically targeted towards fitness and exercise occasions,” says Iliyana Mesheva, Consumer Analyst at GlobalData.” [https://bit.ly/2V0TSNv].
Lets compound this issue with regionalising your brand’s strategy to best meet the markets needs. Its fairly obvious that what works in China wont have the same impact in North America, Australia or Europe. So what’s the solution to rapidly roll out a 2019 product release plan?
New Laboratories has flexible product development platforms to help brands target their needs, and to regionalise their roll out with cost effective formulation and production systems. New Laboratories works closely with our client’s development teams to ensure their brand’s identity is the centre of the process while addressing emerging trends or creating the next product to beat the market. Our approach is to act as an extension of our client’s product development team, providing an impartial, fresh and manufacturing insight.
Our research, formulation and manufacturing capabilities can deliver alternative solutions that could be the answer to your 2019 product of the year. And we can propose directions to take, and use our unique skill sets to cross pollinate hair, skin and makeup products to create innovative products that lead the market.