Monthly Archives: May 2019

New Laboratories Australia is about to turn the switch on its new production line as it completes the final stage of installation, providing increased capacity to meet its growing client requirements. This investment ensures New Laboratories will meet the demands from their Asia Pacific clients, including New Laboratories move into the North American market with its range of innovative clean beauty formulations.

Investment in Automation

The new automated production line will increase output by over 9 million units annually, streamline our production team, and is part of a 18 month project by our management and engineers to build quality and capacity to serve our client’s on demand requirements effectively. The new line will reduce production times for clients, as well as delivering a new level of quality.

Engineered Production Solutions

New Laboratories invests in practical production solutions for our clients, and works closely with our client’s development teams to ensure their brand’s identity is not compromised in the process, and we address emerging trends and their application to the brand to reinforce consistency and value.

Our research, formulation and manufacturing capabilities can deliver alternative solutions that could be the answer to your 2019 product of the year. And we can propose directions to take, and use our unique skill sets in  hair, skin, body care, baby care and makeup products to create innovative products that lead the market.

Looking for ideas of how to make your 2019 product launches a success? Contact us today to discuss your needs.

 

 

Simplicity Drives Product Development

Simplicity in cosmetic product development can be valuable tool to ensure the outcome for a brand is a success. Embracing simplicity can keep the development on budget as well enabling the formulator to zero in on the key elements in the brief. “Manage, leverage, and protect your brand” [https://bit.ly/2PUZjHM] should be a single focus in development to ensure a resilient product, and the single focus can be become clouded when formulators over complicate and over engineer cosmetic formulas.

“Think about how you can add value in a way that makes customers more reliant on-;and more loyal to-;your business brand……It’s about how you engage your people and your stakeholders so they feel in their minds that you are different.”[https://bit.ly/2kVWDuP]. Keeping across new ingredient innovations can be yield useful approaches to drive simplicity in product development, casting new light on old concepts, and delivering value to the brand.

Practical Market Driven Solutions

New Laboratories takes a practical market driven approach to creating value in product development, with a focus on the brand’s consumer profile, market trends, and philosophy to ensure consistency. Our use of flexible product development platforms are aimed to keep the process as simple and effective as possible to help brands target their needs without straying into market positions that are foreign to their focus and direction is a building block we employ. New Laboratories works closely with our client’s development teams to ensure their brand’s identity is not compromised in the process, and we address emerging trends and their application to the brand to reinforce consistency and value.

Our research, formulation and manufacturing capabilities can deliver alternative solutions that could be the answer to your 2019 product of the year. And we can propose directions to take, and use our unique skill sets to cross pollinate hair, skin and makeup products to create innovative products that lead the market.

Looking for ideas of how to make your 2019 product launches a success? Contact us today to discuss your needs.

“A 2018 report by Beauty Monitor and Celebrity Intelligence noted that 86% of brand marketers believe customised beauty solutions will be important to the success of their business in five years’ time.” [https://bit.ly/2VN6mHX]

However when it comes to personalisation of products and beauty regimes, how personal can you get and whats the driver? Drivers are coming mainly from “the rising influence of Gen Z, because Gen Zers seek to be unique and want to be catered to as individuals [,and] the call for greater diversity in beauty, which of course benefits cosmetics that cater to a wide range of skin needs and skin tones.” [https://bit.ly/2VN6mHX]. Personalisation can come from access to specialists whether in store or online with brands such as Pure & Mine providing a good example of how to execute the strategy.

The other strategy calls for brands to harness technology and develop bespoke systems to deliver real product personalisation, which can be achieved with some well thought through processes and engineering. Creating dozens if not hundreds of variations of a single cosmetic product can be achieved with intelligent formulation, manufacturing and delivery systems, such as Function of Beauty and Prose.

To find out more about our different approaches to the personalisation trend, contact New Laboratories to discover how we can create a bespoke system for your brand. Email info@newlabs.com.au.