Monthly Archives: August 2019

GCI magazine May 2018 highlighted the 4 hottest trends in the multi billion dollar colour cosmetics sector:

“Color cosmetics are expected to reach $48.3 billion in 2018, up 6% from $45.5 billion in 2017, according to new research from Mintel. Charlotte Libby, Mintel’s global color cosmetics analyst, shared the macro-trends within the category that are helping to boost sales.

4 Trends Helping Color Cosmetics Grow

“VLOG ME BEAUTIFUL”

  • 41% of Chinese color cosmetics users are influenced by celebrity beauty bloggers and vloggers to buy products.
  • 31% of German make-up users aged 16-24 wear make-up to feel trendy.
  • 66% of U.K. women aged 16-24 say it’s easy to learn new beauty techniques from the internet.

Libby explained, “The success of influencers has shown that people buy the personality, and not simply the products. It has become more important for brands to have a personality, to showcase their founders, and tell their story to be relatable for consumers. Social media gives brands a way to give customers behind-the-scenes access to their culture.

“As fashions change, new ‘selfie-friendly’ zones of the face are receiving more attention. Eye makeup is moving away from the lids, with the brow bone and inner eye corners growing in popularity as focus points for bright and bold colors. Meanwhile, the Youtube-born ‘boy beat’ complexion trend is catching on, encouraging make-up users to switch to sheer bases and embrace so-called flaws such as freckles, pigmentation or dark circles.”

SUSTAINABILITY SEEKERS

  • 66% of U. K. female beauty buyers aged 16-24 want retailers to give them more information about which beauty products are environm­entally-friendly.
  • 24% of Italian women have bought natural and organic makeup in the past year.

Libby said, “The beauty industry’s shift towards natural and organic products will have a unique impact on color cosmetics, leading to increased attention on product origin and quality of ingredients. Brands will be expected to demonstrate their ethical policies and consideration of resources and alternatives. For instance, many glitters found in color cosmetics contain non-biodegradable micropla­stics. As consumer awareness around the negatives of microplastics grows, glitter in makeup will be subject to more scrutiny.

“Consumers are drawn to brands that act responsibly. Attempting to reduce the carbon footprint by tackling waste is an area in which color cosmetics brands can innovate. Alternative materials like bamboo, coconut husk and rice bran have been a growing trend in packaging. As well as appealing to consumers looking for environm­entally-friendly products, they have the added benefit of standing out on the shelves where plastic and glass is the norm.”

TRANSPARENCY IS TOPS

  • 34% of Brazilian Millennials aged 19-35 say they prefer to buy from brands that support social causes.
  • 39% of U.S. women aged 18-34 think brands that support charities are trying to make themselves look better.

Libby continued by saying, “As global politics becomes more divisive, consumers want to be sure the companies and brands they buy from aligning with their personal views. As a result, an increasing number of brands are making their political views known and embarking on more action-led initiatives, such as charitable donations. This trend is expected to become more prevalent in 2018. Rather than just offering products, brands need to offer a way to support the world.

“While younger audiences are most likely to seek out brands that align with their beliefs and values, they can also be the most cynical, fearing charitable brands are disingenuous. Consumers need confirmation that this is a genuine positioning. Hence, a strategy involving charitable donations needs to be long-term and treated appropri­ately, becoming part of the core business of the company.”

WHEN MAKEUP MEETS SKIN CARE

  • 67% of Chinese women want to minimize makeup steps.
  • 41% of U.S. female beauty buyers would be interested in multi-purpose beauty products.
  • 41% of French women think that the environment (eg pollution, cold weather) affects the appearance of the skin.

Libby added, “As consumer demand for makeup with skincare benefits increases, there is more opportunity for brands to develop hybridization between categories. As part of growing concerns about pollution, face makeup can act as another layer of protection. Hence, it is important that color cosmetics incorporate skincare benefits such as hydration and UV protection. Probiotics also have a chance to grow; a prominent trend in skincare, connecting good bacteria to healthy skin, they are increasingly being used in color cosmetics too.”

[ref: https://www.gcimagazine.com/marketstrends/segments/cosmetics/The-4-Hottest-Trends-in-Color-Cosmetics–482004181.html]

Our Approach

At New Laboratories we provide a trend update to our clients to show opportunities and future directions to assist in keeping your brand relevant. Our development and product capabilities offer you multiple choices in textures, shades, and packaging. For more information email info@newlabs.com.au

Beauty News | Creating Strategic Alliances in Cosmetic Manufacturing

Creating a strategic alliance with your contract cosmetic manufacturer could be one of the most important decisions you can make. Finding the right fit with your manufacturer should be more than just about the price or promise. Strategic, operational and financial elements should be critical concerns before you take step in committing to a cosmetic manufacturer. Consider it like a marriage.

Strategic Fit

Does the contractor share your strategy and long term vision? While outsourcing allows you to focus on your business, sales and market development, a contractor who doesn’t have the ability to meet your volume demands now and as you grow and expand, can send your business backwards quickly. Critical issues to evaluate when looking at the right ‘fit’ is lead times for production, capabilities, their flexibility when your demand ramps up, and how they see you as part of their business.

Operational Fit

Does your manufacturer have the operational capabilities to develop and produce your products? There is no one size fits all clients model. If you have a tinted product, does the contractor have colour matching skills and colour cosmetic manufacturing facilities to ensure firstly quality and then consistent colour matching batch to batch. When your production is delayed due to poor planning by the manufacturer, and you have no stock to supply your retailers, the operation fit will be a key element to reflect upon. A good manufacturer will pass on projects where they don’t have the skills,  ability to deliver or manufacturing equipment to meet your project standards, timelines and quality.

Financial Fit

Production and development costs are an important factor consider, but not the only factor. Are you benchmarking the same quality, delivery times and outcomes from one quotation to the next? Think strategic and operational issues. When you have poor quality or consumer complaints/returns, small difference in quotations will pale into insignificance. Is the ‘made in’ element an important aspect of your marketing? Costs will vary based on the complexity, quality outcomes demanded and country where the product is produced. Understanding your financial model is critical to your brand’s success.

Time for a Change?

New Laboratories doesnt have a one solution fits all approach. We look at your requirements with a 360 view to your current needs and the future of the relationship. New Laboratories research, formulation and manufacturing capabilities maybe the right fit for your brand.  Contact us today to discuss your needs.

“In April last year, Iceland supermarkets announced they would be removing palm oil from all their own-brand products citing the devastating effects this oil has on the environment.” [https://bit.ly/2JaSUTO].

The motivation could be the questions related to the RSPO sources of palm oil or the need to be seen taking action on the rising issues in sustainability. Australia’s ABC News reported that “Environmental, social and economic performance between certified and non-certified plantations in Indonesian Borneo were compared by University of Queensland (UQ) researchers, including lead author Courtney Morgans, who commented that “We found no significant evidence to suggest RSPO was better in achieving any of those metrics compared to non-certified plantations.” [https://ab.co/2AsSK9v]

What does this mean for cosmetic brands? RSPO has been the go to choice for ingredients where palm is present, and can serve as a key marketing point to differentiate your brand. On the other hand going palm free has its formulating challenges to achieve the outcomes that both the brand and consumers demand.

New Laboratories can provide both RSPO and palm oil free solutions for brands committed to sustainability. New Laboratories has developed a palm free ingredient sourcing pipeline, and developed palm oil free product development platforms to create commercially and consumer responsive products that meet both the consumer demands, whilst delivering production within budget.

For more information email info@newlabs.com.au

Our Approach

At New Laboratories, we have over a decade experience from formulation, production and brand development. We understand supply chain verification, the requirements from preservatives to colourants, to create wearable and performance inspired sustainable products. With the increasing demand for natural and sustainable skin care formulas, we are your expert partner at every step of the process from formulation through to production.

Need to know more? Contact us today to discuss your needs.