Monthly Archives: October 2019

“A 2018 report by Beauty Monitor and Celebrity Intelligence noted that 86% of brand marketers believe customized beauty solutions will be important to the success of their business in five years’ time.” []

However when it comes to personalisation of products and beauty regimes, how personal can you get and whats the driver? Drivers are coming mainly from “the rising influence of Gen Z, because Gen Zers seek to be unique and want to be catered to as individuals [,and] the call for greater diversity in beauty, which of course benefits cosmetics that cater to a wide range of skin needs and skin tones.” []. Personalisation can come from access to specialists whether in store or online with brands such as Pure & Mine providing a good example of how to execute the strategy.

The other strategy calls for brands to harness technology and develop bespoke systems to deliver real product personalisation, which can be achieved with some well thought through processes and engineering. Creating dozens if not hundreds of variations of a single cosmetic product can be achieved with intelligent formulation, manufacturing and delivery systems, such as Function of Beauty and Prose.

To find out more about our different approaches to the personalisation trend, contact New Laboratories to discover how we can create a bespoke system for your brand. Email

“When L’Oreal said last year it no longer wanted to be the number one beauty firm in the world, but “the number one beauty tech company”, it was clear things in the industry had changed.” []

Technology can deliver personalisation in ways that the traditional cosmetic counter cannot, and with consumers demanding more custom and specific results, the drive for technology solutions is the next logical step. From custom makeup solutions with infinite possibilities a traditional retail model cant address, through to exact skin care matches delivered with pin point accuracy,  the case to blend technology and beauty has become both relevant and accessible.

“According to market research firm Mintel, demand for personalised cosmetics is growing fast. Nearly half of consumers like the idea that a beauty product is personalised especially for them, and a third think such products give better results.” []

Unique and market driven new product development will be essential to how a brand executes their technology driven solutions. Formulation R&D will require clear synergies with the brand’s technology adding an essential layer to the success in migrating to a successful beauty tech company.

Our Approach

New Laboratories we continually research the latest trends in the cosmetics category, and will work with you to create value in your investment through our cosmetic formulation and manufacturing skills. Our team has years of experience in both cosmetic formulation, brand creation, and manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboratories at

Need to know more? Contact us today to discuss your needs.