How do you protect your brand’s investment when working with a contract cosmetic manufacturer and formulator? Short cutting the process in your foundation stages of building your brand can come back to haunt you as your brands grows.

With brands sold at huge valuations, its simply about clients taking control of their formulation intellectual property to add value to their brand and to take control of the key asset that ultimately drives your sales and engages with the consumer. Great marketing is half of the equation, but great and unique formulations is the ultimate driver of sales and client retention. This is the fundamental issue that raises the question of whether you invest in your own formulations that have been developed to be both manufacturing ready and within the brands budget.

Not every product needs that intellectual property protection, but when its time to move manufacturers the detail in that formulation and method of manufacturing makes the transition much easier, and gives power and ownership to the brand to ensure the continuity in the quality of their much loved products. And what is the real cost for not taking that step to protect your investment? The day you decide to sell and you have no formulation IP to value your brand may lead to a significant financial impact. This could have been resolved with an original formulation that creates value for the future and places you in control of your brands future.

Our Approach

New Laboratories works with you to create value in your investment through our formulation skills, and our team has years of experience in both formulation, brand creation, and manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboratories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

“Consumers are increasingly looking to balance their use of products with an environmental conscience, and we’re seeing this demand met by a new wave of products being promoted as ‘waterless’.” [https://bit.ly/2FY57MV].

The Harvard Business Review noted the “fact that a sizable number of consumers prefer eco-friendly offerings” [https://bit.ly/1BpMEwx], provides a driver for brands to redesign or develop new ones that are sustainable as an innovation priority.  The value of waterless in boosting your sustainable credentials, is to let consumers know that your brand understands that water is a precious resource and your brand has innovated with this in mind.

New Laboratories has a broad range of formulation development and production capabilities from creating and manufacturing waterless and sustainable cosmetics. From beauty bars that melt at the skin’s temperature to moisturise or deliver a desired effect, through to water free hair care and colour cosmetics lines. Our range of specialty production equipment and knowledge can innovate and morph your product line rapidly, with the added sustainable, environmental and marketing claims of being water free.

Water is a precious resource, and “creating a water-free product can also mean addressing another environmental issue that’s just as important as water conservation: plastics and excess packaging, like pump dispensers.”[https://bit.ly/30hT3xH].

Our Approach

At New Laboratories we work with our clients to innovate their product lines to reflect their brand’s philosophy and take their formulas and quality to the next level. To create your waterless line of cosmetics, hair or makeup email info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

“Consumer goods giant Unilever is considering a $1 billion offer for U.S. skin-care brand Drunk Elephant, the Sunday Telegraph reported, without saying where it got the information.” [https://bloom.bg/2KvGoDN]

With a reported U.S$100 million in sales this possible purchase starts putting into perspective the value of innovative natural and vegan skin care formulations. Niche seems to be booming right now as traditional brands stagnate. Is it time to review your brands direction and formulations, and think about how you can pivot and innovate towards this growing segment?

New Laboratories has both the insights and knowledge to work with brands to harness the value of both the formulation and marketing elements, and work with our clients to build a solid base for their success. For more information email info@newlabs.com.au

Our Approach

At New Laboratories, we have over a decade experience from formulation, production and brand development. We understand supply chain verification, the requirements from preservatives to colourants, to create wearable and performance inspired vegan products. With the increasing demand for natural and sustainable skin care formulas, we are your expert partner at every step of the process from formulation through to production.

Need to know more? Contact us today to discuss your needs.

 

 

“While consumers are tightening their belts, the $6.5 billion beauty market is still booming after 10 years of uninterrupted growth. It’s not just the so-called lipstick effect – the small indulgences people spend money on when cash is tight.” [https://bit.ly/2RmEGFo]

The Australian skin care market is experiencing not only growth but a dynamic range of brands that invigorating consumer interest. To learn more, read the Australian Financial Review article

Our Approach

At New Laboratories, we have over a decade experience from formulation, production and brand development. We understand supply chain verification, the requirements from preservatives to colourants, to create wearable and performance inspired vegan products. With the increasing demand for natural and sustainable skin care formulas, we are your expert partner at every step of the process from formulation through to production.

Need to know more? Contact us today to discuss your needs.

 

“Cosmetic and personal care carrying vegan claims are definitely on trend these days, highlighted by a daily deluge of new product launches carrying animal-friendly labels, worldwide.” [https://bit.ly/2TOLXSL]

There has been a deluge of vegan claims, almost a race by brands to get in on the latest trend in this cosmetic category, often with little reference to product quality or even a thorough vetting of the vegan claims. However getting it right is more than a label claim and formulating without beeswax.

Ethical Beauty

Ethical consumerism can be seen as both a trend and individual commitment, however in either case the consumer has a desire to know that no harm has come to any animal in the process of creating the product. This ethical guide has both a benefit to the consumer and also the brand, who can embrace this trend or movement with simple but effective formulation strategies.

Cosmetic Formulations

At New Laboratories, our team can confidently assist clients seeking a true vegan claim by accessing the detailed knowledge we have of each ingredient to ensure that every aspect of a product claim has been confirmed as being free of any animal by-products, including egg. New laboratories ensures that our supply chain verification skills place your vegan inspired product and claims in the right position to succeed.

Our approach is to not only verify the vegan claim, but to create a product that meets the market needs, from performance, scent, active ingredient claims and textures. Too often we are working with bands to fix common problems in these areas, and this is most commonly associated with formulations being ‘overly natural’ and sacrificing the consumer demand for quality.

New Laboratories also has unique capabilities in formulating, research and manufacturing vegan colour cosmetics, offering our clients a vegan makeup range that provides both colour and performance.

Our Approach

At New Laboratories, we have over a decade experience from formulation, production and brand development. We understand supply chain verification, the requirements from preservatives to colourants, to create wearable and performance inspired vegan products. With the increasing demand for natural, safe, vegan and organic formulas, we are your expert partner at every step of the process from formulation through to production.

Need to know more? Contact us today to discuss your needs.

 

New Laboratories Australia is about to turn the switch on its new production line as it completes the final stage of installation, providing increased capacity to meet its growing client requirements. This investment ensures New Laboratories will meet the demands from their Asia Pacific clients, including New Laboratories move into the North American market with its range of innovative clean beauty formulations.

Investment in Automation

The new automated production line will increase output by over 9 million units annually, streamline our production team, and is part of a 18 month project by our management and engineers to build quality and capacity to serve our client’s on demand requirements effectively. The new line will reduce production times for clients, as well as delivering a new level of quality.

Engineered Production Solutions

New Laboratories invests in practical production solutions for our clients, and works closely with our client’s development teams to ensure their brand’s identity is not compromised in the process, and we address emerging trends and their application to the brand to reinforce consistency and value.

Our research, formulation and manufacturing capabilities can deliver alternative solutions that could be the answer to your 2019 product of the year. And we can propose directions to take, and use our unique skill sets in  hair, skin, body care, baby care and makeup products to create innovative products that lead the market.

Looking for ideas of how to make your 2019 product launches a success? Contact us today to discuss your needs.

 

 

Simplicity Drives Product Development

Simplicity in cosmetic product development can be valuable tool to ensure the outcome for a brand is a success. Embracing simplicity can keep the development on budget as well enabling the formulator to zero in on the key elements in the brief. “Manage, leverage, and protect your brand” [https://bit.ly/2PUZjHM] should be a single focus in development to ensure a resilient product, and the single focus can be become clouded when formulators over complicate and over engineer cosmetic formulas.

“Think about how you can add value in a way that makes customers more reliant on-;and more loyal to-;your business brand……It’s about how you engage your people and your stakeholders so they feel in their minds that you are different.”[https://bit.ly/2kVWDuP]. Keeping across new ingredient innovations can be yield useful approaches to drive simplicity in product development, casting new light on old concepts, and delivering value to the brand.

Practical Market Driven Solutions

New Laboratories takes a practical market driven approach to creating value in product development, with a focus on the brand’s consumer profile, market trends, and philosophy to ensure consistency. Our use of flexible product development platforms are aimed to keep the process as simple and effective as possible to help brands target their needs without straying into market positions that are foreign to their focus and direction is a building block we employ. New Laboratories works closely with our client’s development teams to ensure their brand’s identity is not compromised in the process, and we address emerging trends and their application to the brand to reinforce consistency and value.

Our research, formulation and manufacturing capabilities can deliver alternative solutions that could be the answer to your 2019 product of the year. And we can propose directions to take, and use our unique skill sets to cross pollinate hair, skin and makeup products to create innovative products that lead the market.

Looking for ideas of how to make your 2019 product launches a success? Contact us today to discuss your needs.

“A 2018 report by Beauty Monitor and Celebrity Intelligence noted that 86% of brand marketers believe customised beauty solutions will be important to the success of their business in five years’ time.” [https://bit.ly/2VN6mHX]

However when it comes to personalisation of products and beauty regimes, how personal can you get and whats the driver? Drivers are coming mainly from “the rising influence of Gen Z, because Gen Zers seek to be unique and want to be catered to as individuals [,and] the call for greater diversity in beauty, which of course benefits cosmetics that cater to a wide range of skin needs and skin tones.” [https://bit.ly/2VN6mHX]. Personalisation can come from access to specialists whether in store or online with brands such as Pure & Mine providing a good example of how to execute the strategy.

The other strategy calls for brands to harness technology and develop bespoke systems to deliver real product personalisation, which can be achieved with some well thought through processes and engineering. Creating dozens if not hundreds of variations of a single cosmetic product can be achieved with intelligent formulation, manufacturing and delivery systems, such as Function of Beauty and Prose.

To find out more about our different approaches to the personalisation trend, contact New Laboratories to discover how we can create a bespoke system for your brand. Email info@newlabs.com.au.

Predicting the next cosmetic trend can be a question of whether to innovate or follow as much as looking at what the industry predicts will be the hot product.

While sustainability is viewed as top of the list, technology is trending at #1. [https://bit.ly/2V0TSNv]. Meeting the market needs is about understanding your clients needs, with the Athleisure trend proving to be a sector that brands can clearly target “Millennials proved to be most actively engaged with the athleisure trend in personal care, with over 37 per cent stating to be interested in and actively buying beauty and grooming products specifically targeted towards fitness and exercise occasions,” says Iliyana Mesheva, Consumer Analyst at GlobalData.” [https://bit.ly/2V0TSNv].

Lets compound this issue with regionalising your brand’s strategy to best meet the markets needs. Its fairly obvious that what works in China wont have the same impact in North America, Australia or Europe. So what’s the solution to rapidly roll out a 2019 product release plan?

New Laboratories has flexible product development platforms to help brands target their needs, and to regionalise their roll out with cost effective formulation and production systems. New Laboratories works closely with our client’s development teams to ensure their brand’s identity is the centre of the process while addressing emerging trends or creating the next product to beat the market. Our approach is to act as an extension of our client’s product development team, providing an impartial, fresh and manufacturing insight.

Our research, formulation and manufacturing capabilities can deliver alternative solutions that could be the answer to your 2019 product of the year. And we can propose directions to take, and use our unique skill sets to cross pollinate hair, skin and makeup products to create innovative products that lead the market.

Looking for ideas of how to make your 2019 product launches a success? Contact us today to discuss your needs.

“All consumer products create environmental impacts throughout their life cycles. Recognising the need to design products and processes that minimise their environmental footprint, companies in the cosmetics industry [need to implement] a broad range of strategies that contribute to improving the sector’s sustainability.” https://bit.ly/2W3kXw1

What commenced as a trend is now becoming a basic requirement for cosmetic brands – to create sustainable packaging programs that appeals to the consumer but also meets the requirements for contract manufacturers of their cosmetics and beauty products. Reducing the reliance on plastics is both an environmental imperative, and managing a more constructive approach to managing packaging end of life, are both issues that the industry faces. You cant recycle the same PET packaging indefinitely as plastic loose their properties, which poses another challenge, not to mention some plastic are contaminated by their contents making them difficult to recycle.

Emerging Packaging Solutions

All is not lost. There are emerging solutions and initiatives such as Loop, a pioneer in chemical recycling technology [https://bit.ly/2DnKHvC], and brands such as REN introducing an bottle of entirely recycled packaging and metal free pumps. [https://bit.ly/2DoW0Ur]

A Manufacturing Partner with Capabilities

At New Laboratories we understand the possibilities in sustainable packaging. We work with our clients to show the choices that can keep their brands fresh and relevant. For more information email New Laboratories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.