Category Archives: Cosmetic News

“Cosmetic and personal care carrying vegan claims are definitely on trend these days, highlighted by a daily deluge of new product launches carrying animal-friendly labels, worldwide.”[Source: https://bit.ly/2WfHDZu]

The Vegan Category Explodes

There has been a deluge of vegan claims, almost a race by brands to get in on the latest trend in this cosmetic category, often with little reference to product quality or even a thorough vetting of the vegan claims. However getting it right is more than a label claim and formulating without beeswax.

At New Laboratories, our team can confidently assist clients seeking a true vegan claim by accessing the detailed knowledge we have of each ingredient to ensure that every aspect of a product claim has been confirmed as being free of any animal by-products, including egg. New laboratories ensures that our supply chain verification skills place your vegan inspired product and claims in the right position to succeed.

Meet Market Needs

Our approach is to not only verify the vegan claim, but to create a product that meets the market needs, from performance, scent, active ingredient claims and textures. Too often we are working with brands to fix common problems in these areas, and this is often associated with formulations being ‘overly natural’ and sacrificing the consumer demand for quality.

New Laboratories also has unique capabilities in formulating, research and manufacturing vegan colour cosmetics, offering our clients a vegan makeup range that provides both colour and performance.

Our Approach

At New Laboratories, we have over a decade experience from formulation, production and brand development. We understand supply chain verification, the requirements from preservatives to colourants, to create wearable and performance inspired vegan products. With the increasing demand for natural, safe, vegan and organic formulas, we are your expert partner at every step of the process from formulation through to production.

Need to know more? Contact us today to discuss your needs.

“The premise is simple: Sample-sized beauty and personal care products are value-added ways to impress consumers with your brands. For starters, it introduces new products to potential new consumers, boosting brand visibility. When consumers get to experience a trial-sized amount of product, a bond is instantly forged, acquainting the consumer with the brand and increasing their inclination to purchase a full-sized iteration of the product.” [goo.gl/VDcP43]

Dedicated Cosmetic Sampling Program

New Laboratories has a dedicated program for our clients to create sampling size products to assist them in driving sales and building consumer engagement. Sampling has been a mainstay of the cosmetic industry for decades, but is not commonly offered by contract manufacturers for their clients either due to machinery limitations to produce small fills, or the simple cost of producing. This has seen the large international brands take over the sampling space, reducing the competitive aspect of this important marketing and sales process.

What makes New Laboratoires different is that we have equipped our Melbourne based manufacturing facilities with equipment to manage small dosing, and designed our production programs to allow our clients to include sampling as a standard option in the production orders for skin care, hair care, makeup and specialty cosmetic lines. We can create mini samples for hot fill products such as lipsticks, cream foundations and concealers, provide mini size powders, and impressive sampling for hair care, skin care and specialty liquids and lotions.

Increase the Odds of Success

“Sampling does a great job of increasing the odds of developing brand loyalty, especially among Millennials for whom cost can be a barrier to purchase. “Millennials tend to be brand-agnostic and want to experience multiple brands and products before making a full-size product commitment.” [ goo.gl/NjA82w]

Our Approach

New Laboratories works with you to create value in your investment through our formulation, manufacturing and packaging skills. Our team has years of experience in both formulation, brand creation, and cosmetic manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboartories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

Its often overlooked by brands that the essence of their customer experience and success [or failure] can be traced back to the clarity of the brief handed to the formulator, and the quality and unique elements that emerged from the development phase. What can drive the consumer experience and sales growth is often the custom cosmetic formulations that align with your brand, and the depth of collaboration between the formulator and client.

Innovative Cosmetic Formulations

Innovative cosmetic formulations reflect your brand’s philosophy and marketing, and engaging with the experienced team at New Laboratories can assist you to reach your goals and build sales growth. There are advantages to custom formulations. Textures, active ingredients, scent and colour can deliver your brand’s presence, and these are all custom formulation elements that are critical to a products success. The other key advantage is that custom cosmetic formulas provide you with the IP, your intellectual property that you own, which if you sell your brand in the future can add value to your sale.

Whats My ROI

Ultimately its all about ROI, and how you perceive value from the development process.

At New Laboratories we understand both sides the issue, and are happy to provide our professional opinion. If custom is not right for you, you have the confidence that our existing high quality formulations can be modified to suit your needs, and deliver the quality.

To learn more about how we can assist you in creating value for your brand, email or call to confidentially discuss your project. Email info@newlabs.com.au or contact us https://newlabs.com.au/contacts/

New Laboratories has one of the most extensive colour cosmetic – makeup manufacturing and formulating facilities in Australia, with volume capacity of 4000+ units per hour across our production areas. Our team has extensive colour formulation and production experience, and we take a collaborative approach to ensure our client’s briefs are achieved on time.

A Compelling Growth Story

With compelling future growth in the colour category, with “(global) sales of colour cosmetics ….expected to reach US$ 48.3 billion in 2018, up 6% from US$ 45.5 billion in 2017, according to new research from Mintel. The US (US$ 12.1 billion), Japan (US$ 6.4 billion), China (US$ 5.1 billion), the UK (US$ 2.7 billion) and South Korea (US$ 2.2 billion) are forecast to be the top five colour cosmetics markets in 2018.” (https://goo.gl/1QBtcx)

Whether its tinted moisturizers where continuity in colour matching from batch to batch is needed, or a full service line of makeup is demanded from production through to final packaging, New Laboratories has the solution.

Colourful Solutions

New Laboratories doesnt have a one solution fits all approach. We look at your requirements with a 360 view to your current needs and the future of the relationship. New Laboratories research, formulation and manufacturing capabilities can be the solution to your colour cosmetics project.  Contact us today to discuss your needs.

Cosmetic News | Finding the Right Fit With Your Cosmetic Manufacturer

Finding the right fit with your cosmetic contract manufacturer should be more than just about the price or promise. Strategic, operational and financial elements should be critical concerns before you take step in committing to a cosmetic manufacturer. Consider it a little like marriage.

Strategic Fit

Does the contractor share your strategy and long term vision? While outsourcing allows you to focus on your business, sales and market development, a contractor who doesn’t have the ability to meet your volume demands now and as you grow and expand, can send your business backwards quickly. Critical issues to evaluate when looking at the right ‘fit’ is lead times for production, capabilities, their flexibility when your demand ramps up, and how they see you as part of their business.

Operational Fit

Does your manufacturer have the operational capabilities to develop and produce your products? There is no one size fits all clients model. If you have a tinted product, does the contractor have colour matching skills and colour cosmetic manufacturing facilities to ensure firstly quality and then consistent colour matching batch to batch. When your production is delayed due to poor planning by the manufacturer, and you have no stock to supply your retailers, the operation fit will be a key element to reflect upon. A good manufacturer will pass on projects where they don’t have the skills,  ability to deliver or manufacturing equipment to meet your project standards, timelines and quality.

Financial Fit

Production and development costs are an important factor consider, but not the only factor. Are you benchmarking the same quality, delivery times and outcomes from one quotation to the next? Think strategic and operational issues. When you have poor quality or consumer complaints/returns, small difference in quotations will pale into insignificance. Is the ‘made in’ element an important aspect of your marketing? Costs will vary based on the complexity, quality outcomes demanded and country where the product is produced. Understanding your financial model is critical to your brand’s success.

Measure Us for Size | Do We Fit?

New Laboratories doesnt have a one solution fits all approach. We look at your requirements with a 360 view to your current needs and the future of the relationship. New Laboratories research, formulation and manufacturing capabilities maybe the right fit for your brand.  Contact us today to discuss your needs.

Consistency is the Key to Product Development

Creating real value in product development requires fundamental building blocks to ensure the outcome for the brand is a success. “Manage, leverage, and protect your brand” should be a single focus in development to ensure a resilient brand, and “just like good parenting, good branding management [and product development] can be summed up in a single word — consistency. [https://www.dummies.com/business/marketing/branding/how-to-develop-a-brand/]. For mature brands, this focus in development is vital when you realign your products to keep them relevant to their market and changing demographics.

“Think about how you can add value in a way that makes customers more reliant on-;and more loyal to-;your business brand……It’s about how you engage your people and your stakeholders so they feel in their minds that you are different.”[https://www.inc.com/theupsstore/brand-building-best-practices.html]

Practical Market Driven Solutions

New Laboratories takes a practical market driven approach to creating value in product development, with a focus on the brand’s consumer profile, market trends, and philosophy to ensure consistency. Our use of flexible product development platforms to help brands target their needs without straying into market positions that are foreign to their focus and direction is a building block we employ. New Laboratories works closely with our client’s development teams to ensure their brand’s identity is not compromised in the process, and we address emerging trends and their application to the brand to reinforce consistency and value.

Our research, formulation and manufacturing capabilities can deliver alternative solutions that could be the answer to your 2019 product of the year. And we can propose directions to take, and use our unique skill sets to cross pollinate hair, skin and makeup products to create innovative products that lead the market.

Looking for ideas of how to make your 2019 product launches a success? Contact us today to discuss your needs.

Our prediction for the future of the cosmetic sector is a more personalised approach to consumer needs, with a targeted approach to skin, body, hair and makeup regimes, that have clear claims and demonstrable results.

“Expect to see claims wording including terms such as luminous, brightening, dewy, glowing and, influenced by the K-beauty, “glass skin” transparency.” [https://www.gcimagazine.com/marketstrends/segments/skincare/5-Skin-Care-Claims-on-the-Horizon-500139762.html]

How to Differentiate Your Brand 

With the rapid emergence of Instagram brands that have taken a focused approach to their followers needs, now is the time for emerging an established brands to look at their future innovation programs through a new lens.

“One of the key ways for brands to differentiate themselves in the crowded skin care market is through the use of innovative claims. Cosmetic product claims are incredibly motivating to consumers when browsing and comparing products and can drive higher value purchases. Here are five predictions for what the claims of the future may look like.” [https://www.gcimagazine.com/marketstrends/segments/skincare/5-Skin-Care-Claims-on-the-Horizon-500139762.html]

At New Laboratories we have been implementing focused product development programs for our clients focused on claims validation, holistic ranges to focus on specific consumer needs, and the creation of concentrate products that show dramatic results.

A Manufacturing Partner with Capabilities

At New Laboratories we work with our clients to develop unique approaches to product development. We take advantage of opportunities and future directions, and collaborate with our client’s brands to create experiences, formulas, textures, and themes that deliver clear results. For more information email New Laboratories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs

New Laboratories Australia has recently increased its range of clean cosmetic products, along with aligning formulations for vegan use, to create a makeup collection comprising clean, green, vegan and cruelty-free cosmetics. The new natural movement towards clean beauty embraces makeup, skin care, hair care and baby care, and is more than a trend, signaling the future direction of the cosmetic manufacturing industry.

The range includes pressed eye, blush and compact powders, loose powders, lip glosses, liquid foundations, mascara, BB cremes, primer and concealers. The range includes a high percentage of natural ingredients up to 100%, from vegetable and mineral origin.

Keeping in line with the clean beauty trend, products are formulated without SLS, SLES, parabens, phenoxyethanol, silicones and synthetic fragrances.

“While natural beauty is a well-established category, in 2018, it undoubtedly ratcheted up a notch in the popularity stakes. Indeed, the popular clean beauty movement is said to have been behind a 27 percent sales increase in skin care alone this year, according to a report published by USA Today.” [https://globalcosmeticsnews.com/beauty-in-2018-the-new-natural-2/]

New Laboratories’ innovations are driven by the consumers desire for transparency, and the need for our brand clients to meet the markets demands. Combined with our Fast Beauty to market program, New Laboratories can put your brand in the clean cosmetic space rapidly without compromising your integrity and quality demands.

A Manufacturing Partner with Capabilities

At New Laboratories we understand what clean cosmetics is all about. We work with our clients the take advantage of opportunities and future directions with clean beauty, to assist in keeping your brand relevant and fresh. Our development, experience and product capabilities offers you multiple choices in formulas, textures, shades, and packaging. For more information email New Laboratories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs

 

 

 

“Consumers are increasingly looking to balance their use of products with an environmental conscience, and we’re seeing this demand met by a new wave of products being promoted as ‘waterless’.” [https://www.cosmeticsdesign.com/Article/2016/06/10/Meeting-consumer-demands-for-waterless-products].

New Laboratories has a broad range of development and production capabilities from creating and manufacturing beauty bars that melt at the skin’s temperature to moisturising or deliver the desired effect, through to water free hair care and colour cosmetics lines. Our range of specialty production equipment and knowledge can innovate and morph your product line rapidly, with the added sustainable, environmental and marketing claims of being water free.

Water is a precious resource, and “creating a water-free product can also mean addressing another environmental issue that’s just as important as water conservation: plastics and excess packaging, like pump dispensers.” [https://fashionmagazine.com/beauty/waterless-beauty-products/].

At New Laboratories we work with our clients to innovate their product lines to reflect their brand’s philosophy and take their formulas and quality to the next level. To create your waterless line of cosmetics, hair or makeup, email info@newlabs.com.au

Our Approach

New Laboratories works with you to create value in your investment through our formulation, manufacturing and packaging skills. Our team has years of experience in both formulation, brand creation, and cosmetic manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboartories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

“The premise is simple: Sample-sized beauty and personal care products are value-added ways to impress consumers with your brands. For starters, it introduces new products to potential new consumers, boosting brand visibility. When consumers get to experience a trial-sized amount of product, a bond is instantly forged, acquainting the consumer with the brand and increasing their inclination to purchase a full-sized iteration of the product.” [source: https://www.beautypackaging.com/issues/2017-09-01/view_features/sophisticated-samples-turn-trials-into-sales]

New Laboratories has a dedicated program for our clients to create sampling size products to assist them in driving sales and building consumer engagement. Sampling has been a mainstay of the cosmetic industry for decades, but is not commonly offered by contract manufacturers for their clients either due to machinery limitations to produce small fills, or the simple cost of producing. This has seen the large international brands take over the sampling space, reducing the competitive aspect of this important marketing and sales process.

What makes New Laboratoires different is that we have equipped our Melbourne based manufacturing facilities with equipment to manage small dosing, and designed our production programs to allow our clients to include sampling as a standard option in the production orders for skin care, hair care, makeup and specialty cosmetic lines. We can create mini samples for hot fill products such as lipsticks, cream foundations and concealers, provide mini size powders, and impressive sampling for hair care, skin care and specialty liquids and lotions.

“Sampling does a great job of increasing the odds of developing brand loyalty, especially among Millennials for whom cost can be a barrier to purchase. “Millennials tend to be brand-agnostic and want to experience multiple brands and products before making a full-size product commitment.”  [source: https://www.beautypackaging.com/issues/2017-09-01/view_features/sophisticated-samples-turn-trials-into-sales]

Our Approach

New Laboratories works with you to create value in your investment through our formulation, manufacturing and packaging skills. Our team has years of experience in both formulation, brand creation, and cosmetic manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboartories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.