Turn Sampling into Sales

“The premise is simple: Sample-sized beauty and personal care products are value-added ways to impress consumers with your brands. For starters, it introduces new products to potential new consumers, boosting brand visibility. When consumers get to experience a trial-sized amount of product, a bond is instantly forged, acquainting the consumer with the brand and increasing their inclination to purchase a full-sized iteration of the product.” [source: https://www.beautypackaging.com/issues/2017-09-01/view_features/sophisticated-samples-turn-trials-into-sales]

New Laboratories has a dedicated program for our clients to create sampling size products to assist them in driving sales and building consumer engagement. Sampling has been a mainstay of the cosmetic industry for decades, but is not commonly offered by contract manufacturers for their clients either due to machinery limitations to produce small fills, or the simple cost of producing. This has seen the large international brands take over the sampling space, reducing the competitive aspect of this important marketing and sales process.

What makes New Laboratoires different is that we have equipped our Melbourne based manufacturing facilities with equipment to manage small dosing, and designed our production programs to allow our clients to include sampling as a standard option in the production orders for skin care, hair care, makeup and specialty cosmetic lines. We can create mini samples for hot fill products such as lipsticks, cream foundations and concealers, provide mini size powders, and impressive sampling for hair care, skin care and specialty liquids and lotions.

“Sampling does a great job of increasing the odds of developing brand loyalty, especially among Millennials for whom cost can be a barrier to purchase. “Millennials tend to be brand-agnostic and want to experience multiple brands and products before making a full-size product commitment.”  [source: https://www.beautypackaging.com/issues/2017-09-01/view_features/sophisticated-samples-turn-trials-into-sales]

Our Approach

New Laboratories works with you to create value in your investment through our formulation, manufacturing and packaging skills. Our team has years of experience in both formulation, brand creation, and cosmetic manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboartories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.