2022 Beauty Trends Forecast

Cos Beauty sat down with Rohan Widdison, founder and CEO of New Laboratories to discuss his 2022 beauty trend forecast. Rohan says one of the main trends we’re expecting to see in 2022 is a shift in power from the beauty industry to the consumer. ‘Instead of the beauty industry setting the trends which consumers follow, 2022 will see more brands being consciously driven by social awareness and led by consumers, instead of the traditional supplier trend-setting approach which has been the way of the past,’ he says. Read more in Cos Beauty and their outlook on emerging trends.