Beauty News | How to Protect & Add Value to Your Brand

How do you protect your brand’s investment when working with a contract cosmetic manufacturer and formulator? Short cutting the process in your foundation stages of building your brand can come back to haunt you as your brands grows.

With brands sold at huge valuations, its simply about clients taking control of their formulation intellectual property to add value to their brand and to take control of the key asset that ultimately drives your sales and engages with the consumer. Great marketing is half of the equation, but great and unique formulations is the ultimate driver of sales and client retention. This is the fundamental issue that raises the question of whether you invest in your own formulations that have been developed to be both manufacturing ready and within the brands budget.

Not every product needs that intellectual property protection, but when its time to move manufacturers the detail in that formulation and method of manufacturing makes the transition much easier, and gives power and ownership to the brand to ensure the continuity in the quality of their much loved products. And what is the real cost for not taking that step to protect your investment? The day you decide to sell and you have no formulation IP to value your brand may lead to a significant financial impact. This could have been resolved with an original formulation that creates value for the future and places you in control of your brands future.

Our Approach

New Laboratories works with you to create value in your investment through our formulation skills, and our team has years of experience in both formulation, brand creation, and manufacturing processes that can be invaluable to your brand’s future value and asset protection. For more information email New Laboratories at

Need to know more? Contact us today to discuss your needs.