Hair Care News | Focusing on Consumer Trends

“Anti-pollution is not just for skin care, anymore…. [the trend is to look at all] components to protect hair from environmental concerns.” []

There are hundreds of manufacturers who can produce a shampoo, conditioner or hair care treatment product at a price to suit the client. So what really makes the difference to the consumer, the real end customer? There is a need to look beyond the claim and delve into the concepts of healthy hair and scalp, and active ingredients that promote a detox of the hair and address itchy scalps, circulation and product build up. Depending on your market, this can also include humidity and pollution issues.

At New Laboratories we understand that there is a balance between the texture and feel of shampoos and conditioners and their actual effectiveness of the product to help the brand stand out, and within a budget.  We take an innovative consumer research driven approach to hair care, and have developed platforms for our clients to introduce new and market driven hair care products.

The team at New Laboratories works closely with our client’s product development teams to ensure their brand’s identity is the focus of the process.

Our Approach

At New Laboratories, we have over a decade experience from formulation, production and brand development. We understand supply chain verification, the requirements from preservatives to actives for shampoos and conditioners, to create consumer inspired hair care products. With the increasing demand for natural, safe and effective hair care, shampoo and conditioner formulas, we are your expert partner at every step of the process from formulation through to production.

Need to know more? Contact us today to discuss your needs.