With over 40 years of experience, New Laboratories has been the driving force behind
5-star-rated beauty and personal care products now sold in Sephora, ULTA, Priceline, and
Chemist Warehouse. Unlike many in the industry who rely on third-party formulators,
consultants, or outsourced production, we are a fully integrated company—meaning you
work directly with the experts who formulate, test, and manufacture your products from
start to finish.
Why Work With Us Instead of Consultants or Middle Layers?
Many beauty brands fall into the trap of working with consultants or middlemen who lack
real hands-on formulation and manufacturing experience. While they may claim to offer
expertise, they often outsource critical steps, adding unnecessary costs, delays, and
miscommunications to the process. Worse, they don’t have the deep, technical knowledge
needed to navigate the complexities of formulation, testing, regulatory compliance, and
large-scale production.
At New Laboratories we do it all in-house, which means you get direct access to seasoned
chemists, R&D specialists, and production teams with real-world experience developing
high-performance, market-leading beauty products. We’re invested in your success because
our success is measured by the brands we help build—not by consulting fees. We take a
hands-on, partnership-driven approach, working with you every step of the way to ensure
your product is not just another formulation but a market-ready, high-performing success
story.
Harnessing AI to Build the Next Generation of Beauty Brands
Innovation is at the core of everything we do, and we use cutting-edge AI technology to
analyse trends, optimize formulations, and drive smarter product development. Our
AI-powered tools allow us to identify emerging beauty trends before they peak, ensuring
your brand stays ahead of the competition. By analysing ingredient synergies, we create
formulations that are more effective, scientifically advanced, and better aligned with
consumer demands.
AI enables us to track consumer sentiment and product performance metrics, ensuring we
refine and optimize formulas for maximum success in the marketplace. By blending human
expertise with AI-driven insights, we create high-performance beauty products that are
innovative, scalable, and designed for long-term success.
Beauty Accelerate: From Idea to Market in as Fast as 6 Months
Speed is essential in the beauty industry, and our Beauty Accelerate program is designed to
help you launch quickly without compromising quality. Whether you’re looking to create
your hero product or build an entire collection, we have the expertise, technology, and
streamlined processes to bring your vision to life. With in-house formulation, testing, and
manufacturing, we can take your concept from development to a fully market-ready
product in as fast as six months. Our efficient production timelines and industry-leading
expertise ensure you stay ahead of the competition with a product that delivers results and
stands out in the marketplace.
A Fully Transparent, Cost-Effective Process
From as little as $1,500 in sample creation for your HERO product, we develop custom
formulations tailored to your vision, ensuring cost transparency, efficient production, and
industry-leading quality. Unlike many in the industry that charge hidden fees or markup
third-party services, we operate with honest, upfront pricing and full visibility into costs
including testing and. We believe in true collaboration, not unnecessary markups or delays.
From formulation and testing to packaging and compliance, we ensure your product is
market-ready, scalable, and built for success. With flexible MOQs and rapid turnaround
times, we provide a seamless, cost-effective solution for launching or expanding your
brand—without the inefficiencies of outside consultants.
Your Success is Our Success
With Beauty Accelerate, you’re not just another client—you’re a true partner, working
directly with the experts who bring beauty brands to life. Our team is as committed to your
success as you are, ensuring that from concept to shelf, you have the expertise, resources,
and support to build a beauty brand that stands out
Let’s start building your next best-selling product today. Contact us to get started.