Monthly Archives: September 2019

New Laboratories has one of the most extensive colour cosmetic – makeup manufacturing and formulating facilities in Australia, with volume capacity of 8000+ units per hour across our production areas. Our team has extensive colour formulation and production experience, and we take a collaborative approach to ensure our client’s briefs are achieved on time.

Colourful Solutions

New Laboratories doesnt have a one solution fits all approach. We look at your requirements with a 360 view to your current needs and the future of the relationship. New Laboratories research, formulation and manufacturing capabilities can be the solution to your colour cosmetics project.  Contact us today to discuss your needs.

Disrupt or Innovate

Fast Fashion created the template to meet rapidly changing consumer demands and trends, with major retail disruptors like H&M and Zara leading the way. When a disruptive market challenges your accepted relationships, the momentum of change requires you to reset and focus on your future direction or risk meeting the consumer demands for fast beauty.

“The concept is about more than speed — it marries fast beauty with masstige, and aims to quickly bring quality, affordable, on-trend products to market. ……. E.l.f. Cosmetics launched with a similar thesis in 2004 — and there are also ColourPop and Winky Lux, both of which excel in speed to market.”[ https://bit.ly/2FDs9rz ]

A Challenge to the Status Quo

The news is that the shift to fast beauty challenges organisations to shift their focus from internal to external product development. Working closely with manufacturers with the specific skill sets to execute both rapid product development and manufacturing is vital to ensure product quality isn’t compromised.

The fast beauty process has taken off with ‘aware and dynamic’ manufacturer’s having advanced development projects in play awaiting for them to be commercialized by brands who have the volume to take it to market. It can be often the case of a brand seeking out a concept and saying ” We’ll take that.” Finally fast beauty disruptors do not necessarily have to be innovators. “Disruptors are innovators, but not all innovators are disruptors.” [https://bit.ly/2lRU7JR]

A Manufacturing Partner with Capabilities

At New Laboratories we understand what fast beauty is all about. We work with our clients to show rapid opportunities and future directions to assist in keeping your brand relevant and fresh. Our development, experience and product capabilities offers you multiple choices in formulas, textures, shades, and packaging. For more information email New Laboratories at info@newlabs.com.au

Need to know more? Contact us today to discuss your needs.

According to Ecovia Intelligence, in 2019 there will be an acceleration in natural and organic cosmetic launches globally, and in particular the Asia-Pacific region. Ethical, clean, organic and sustainable brands will lead the way.

However as consumer become more savvy, especially millennials who “are already some of the most avid buyers of natural & organic products; they will wield greater influence as their spending power continues to rise” [https://bit.ly/2ZGHyPP]. This will necessitate the need to show your credentials to become more relevant to your markets. Backing up claims in your product development should ensure you are ahead of the competition, however ingredient claims without performance, stability and evidence could ring a hollow message.

New Laboratories is a COSMOS certified cosmetic contract manufacturer [ACO COSMOS Certificate #12963], and can assist you with both formulation development and manufacturing. With over 10 years experience in organic and natural cosmetic product development and manufacturing, we have unique capabilities including natural and organic makeup, skin care, hair care, body care and baby care. Uniquely our team has development skills in certified organic and natural makeup and the use of pigments in skin and body care.

For more information email New Laboratories: info@newlabs.com.au