Monthly Archives: November 2019

There is a story behind every amazing brand, with fame not being a guarantee of success. There is clearly a combination of many factors for the success of Kylie Jenner Cosmetics, including proven and targeted formulations, and well executed manufacturing.

This article from Econsultancy provides a small insight into the sheer scale and processes the Kylie Jenner brand employs to drive their success. For an “..empire [that] consists of just seven full-time and five part-time employees,” with manufacturing and packaging outsourced, its more than interesting to note that according to Forbes Magazine, Kylie Jenner is “the youngest-ever self-made billionaire, reaching a ten-figure fortune at a younger age than even Mark Zuckerberg.” 

For established and emerging brands, there are many takeaways from the Kylie Jenner success story. One key message is to surround yourself with organisations that can support your journey and add value to your success. Behind Kylie’s brand are a team of formulators and a manufacturer who have the skills to deliver, build scale and innovate, which cannot be underscored.

For more information on how New Laboratories can assist and add value to your brand’s journey and success email info@newlabs.com.au.