Beauty News | Go Waterless to Boost your Sustainablity Credentials

“Consumers are increasingly looking to balance their use of products with an environmental conscience, and we’re seeing this demand met by a new wave of products being promoted as ‘waterless’.” [].

The Harvard Business Review noted the “fact that a sizable number of consumers prefer eco-friendly offerings” [], provides a driver for brands to redesign or develop new ones that are sustainable as an innovation priority.  The value of waterless in boosting your sustainable credentials, is to let consumers know that your brand understands that water is a precious resource and your brand has innovated with this in mind.

New Laboratories has a broad range of formulation development and production capabilities from creating and manufacturing waterless and sustainable cosmetics. From beauty bars that melt at the skin’s temperature to moisturise or deliver a desired effect, through to water free hair care and colour cosmetics lines. Our range of specialty production equipment and knowledge can innovate and morph your product line rapidly, with the added sustainable, environmental and marketing claims of being water free.

Water is a precious resource, and “creating a water-free product can also mean addressing another environmental issue that’s just as important as water conservation: plastics and excess packaging, like pump dispensers.”[].

Our Approach

At New Laboratories we work with our clients to innovate their product lines to reflect their brand’s philosophy and take their formulas and quality to the next level. To create your waterless line of cosmetics, hair or makeup email

Need to know more? Contact us today to discuss your needs.