Cosmetic News | Creating Real Value in Product Development

Consistency is the Key to Product Development

Creating real value in product development requires fundamental building blocks to ensure the outcome for the brand is a success. “Manage, leverage, and protect your brand” should be a single focus in development to ensure a resilient brand, and “just like good parenting, good branding management [and product development] can be summed up in a single word — consistency. []. For mature brands, this focus in development is vital when you realign your products to keep them relevant to their market and changing demographics.

“Think about how you can add value in a way that makes customers more reliant on-;and more loyal to-;your business brand……It’s about how you engage your people and your stakeholders so they feel in their minds that you are different.”[]

Practical Market Driven Solutions

New Laboratories takes a practical market driven approach to creating value in product development, with a focus on the brand’s consumer profile, market trends, and philosophy to ensure consistency. Our use of flexible product development platforms to help brands target their needs without straying into market positions that are foreign to their focus and direction is a building block we employ. New Laboratories works closely with our client’s development teams to ensure their brand’s identity is not compromised in the process, and we address emerging trends and their application to the brand to reinforce consistency and value.

Our research, formulation and manufacturing capabilities can deliver alternative solutions that could be the answer to your 2019 product of the year. And we can propose directions to take, and use our unique skill sets to cross pollinate hair, skin and makeup products to create innovative products that lead the market.

Looking for ideas of how to make your 2019 product launches a success? Contact us today to discuss your needs.